TNT says "Sure we can" after " Can do"

Singapore - Global logistics giant TNT has launched a new global strapline "Sure we can", working alongside its renowned attitude of "Can do".

The decision for the new strapline came as a result of branding studies and research undertaken by TNT which revealed that TNT's 'can do' attitude was the strongest differentiator for TNT and is extremely important to the customer.

The studies included research on customer loyalty, brand tracking and conducted employee engagement surveys as well as customer research on the tagline in Asia, Europe and South America.

TNT's aims to complete the fleet overhaul, by including the new strapline by the first quarter of next year. It has also unveiled a revamped website which is its first touch point to reflect the new change. 

TNT touts its refreshed site to be more intuitive, relevant and accessible than its predecessor and includes enhanced content, advanced search functions and greater ease of navigation.

"We have shrugged off our shyness and now feel that we need to convey our true differentiating attitude - an attitude that applies to all TNT entities. ‘Can do' is simply the way we do things. It's the attitude we bring not just to solving problems but also  to carrying out our day-to-day operations and responding to our stakeholders and the world outside of TNT," Peter Bakker, CEO of TNT, said.