Group Eight expands regional footprint

Regional-  Singapore-based Group Eight has continued its acquisition spree with the purchase of Vietnam interactive agency DDV Interactive

This takeover is the company's fourth such acquisition in a row in Vietnam. Watson Lee, Group Eight CEO, says the move is to structure the Vietnam IMC set-up at a fast pace.

"Our objective is to expand our market share and provide our clients with an integrated solution and offerings. DDV will work closely with our Singapore based interactive agency Discreet Digital to compliment our Vietnam digital operations," Lee said.

Earlier this year, Group Eight acquired Six Communications, adding to its list of subsidiaries which include A Group of People, Curiosity, Markethink, and Interactive.

Established in 2000, DDV Interactive specialises in web-based design work, online strategy and online media planning.

Group Eight has a presence in KL, Shanghai, Beijing, Hong Kong, Ho Chi Minh, Hanoi, Jakarta and Bangkok and staff strength of more than 180 throughout the region.