Electrolux names red AOR

Vietnam - After an extensive search Electrolux Vietnam has appointed red Brand Builders to service local brand building, marketing activities and consumer programs.

In a statement, Chris Elkin, MD for red Brand Builders, said Electrolux saw great strength in the agency's understanding of the local market and creative skills.

"We are brand builders. We see the strength of our team as the reason clients would want to work with us," he added.

"We are delighted to be appointed and look forward to building a long term partnership with the Electrolux team."

On top of the Electrolux win, the agency has been appointed as AOR for two of Vietnam's largest property developers. The agency declined to name the clients but Elkin added he was looking to add additional staff to service the new clients.