OgilvyOne unveils regional digital CDs

Regional - OgilvyOne Asia has announced the appointment of two regional digital creative directors, R/GA New York's, Natalie Lam and OgilvyOne Singapore's Mark Taylor.

Lam, who will be based in Beijing, joins Ogilvy in a dual China-Asia role from R/GA New York, where she worked on the Nike I.D. and Nike digital creative work. She fills the role vacated by Dirk Eschenbacher a year ago.

Taylor, who has worked for Ogilvy for over two years, playing a key role with Singapore clients and the development of the agency's Digital Lab, will now take on an expanded regional creative role out of Singapore.

"The appointment of Natalie and Mark reaffirms the vital role digital now plays throughout our business.  The pair will further bolster our creative leadership as we help our clients' evolve and take advantage of a variety of new creative opportunities that digital offers," Tham Khai Meng, co-chairman and regional ECD, Ogilvy Asia.

Regional president of OgilvyOne Asia, Kent Wertime added: "Clients are looking for innovative digital ideas to build their brands and distinguish them. Digital is now mass and mainstream; it's the new battleground for awareness and engagement."