Preferred Hotels Group goes to Wego
Published: Sep 19, 2008
Singapore- To extend its reach to travellers, Preferred Hotel Group (PHG) has partnered with travel search engine Wego.
This will allow PHG to promote its global portfolio of over 650 properties on Wego's website.
"We recognize the importance of partnerships with vertical search engines as a cost-effective channel to increase our online distribution, as well as promoting brand awareness directly to potential guests. There is no doubt that Wego will assist in significantly increasing our online market share through rate transparency," Mark Wong, PHG VP of marketing and development APAC, said.
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