Google leads Asian search market

Asia Pacific - Asia-wide data from comScore shows search giant Google leads the region with a 33.5% share of all searches conducted.

Among the 27 billion overall searches in Asia, Google leads the pack followed up Chinese search engine Baidu with 27% and Yahoo with 19.7%.

The volume of Baidu searches increased by 3%, while Yahoo experienced a 4% drop within a period of four months.

ComScore reported China hosted more searchers than any other country in Asa, with 143.5 million searchers conducting 11 billion search queries in July.

Will Hodgman, comScore executive vice president for Asia, commented it will be interesting to watch Google and Baidu compete for the top spot in the region and the loyalty of the growing Asian population.