Aegis launches Posterscope in India

India - Aegis Media has launched its out-of-home group Posterscope in India's rapidly developing media market.

Posterscope India will be headquartered in Mumbai but launched simultaneously in all the metros and mini-metros, through their own offices and through associate and affiliate offices.

The team will be led by Haresh Nayak, an OOH veteran and Sushil Pandey has been selected to lead the West and South and Vinay Goel to lead the North zones.

Annie Rickard, president of Posterscope Worldwide said India is an "exciting and strategically important" market.

We are very confident that with the experienced local team that we have and with Posterscope Worldwide's expertise, Posterscope India will be a leading player in the Indian OOH market in the months and years to come," Rickard said.

Posterscope India bring a number of its global tools and will work with media owners to bring in the best practices from around the world and will introduce research and data based tools.

It will begin by introducing PRISM MAP in a mapping took, to map out of home media options from hoarding to street furniture sites in the top 32 cities, including metros, mini-metros and tier I towns. Every site will be classified, rated, recorded visually using video-based tools and monitored periodically.