Ink begins Spiceroute voyage

India - SpiceJet has appointed Ink Publishing to produce its inflight magazine, Spiceroute, which will be reintroduced on all SpiceJet flights starting October 2008.

"We are thrilled to be offering our passengers a world class magazine onboard all of all flights. Spiceroute will add an extra dimension to the passenger experience and enhance their overall enjoyment onboard. At the same time, it will help us to promote our services and ancillary product offering. Our focus this issue is festivals in India, and there are many interesting features that passengers will want to refer to throughout the month. We encourage our passengers to take it away with them," Samyukth Sridharan, Chief Commercial Officer for SpiceJet, said.

India's aviation industry has grown rapidly in the last few years, and the new carriers are grabbing a significant share of India's aviation market. The flourishing economy in the subcontinent has meant the number of people travelling on business and leisure within India has grown tremendously recently.

"We are very excited about working with SpiceJet. The airline's route network covers many popular destinations for both local and international business and leisure travellers - creating an amazing media platform which will appeal to a wide variety of advertisers," Jeffrey O'Rourke, Chief Executive for Ink Publishing, said.