CNN news feeds make it to mobile
Published: Sep 18, 2008
Hong Kong- CNN's free news service will land in mobile devices in Asia to expand the size of audience and build closer connection with its news readers.
The launch of CNNMobile.com will be supported by a marketing campaign in print, on-air, online and in-flight ads created by CNN's in-house marketing team.
The product, with a searchable 14-day news archive and more than 2000 stories, offers live streaming on mobile TV, video-on-demand and an SMS news alert services.
"Our aim is to make it easy for users to access content anytime and anywhere," Ringo Chan, vice president of wireless, interactive content, development & distribution at Turner International Asia Pacific, said.
The launch of CNNMobile.com will be supported by a marketing campaign in print, on-air, online and in-flight ads created by CNN's in-house marketing team.
The product, with a searchable 14-day news archive and more than 2000 stories, offers live streaming on mobile TV, video-on-demand and an SMS news alert services.
"Our aim is to make it easy for users to access content anytime and anywhere," Ringo Chan, vice president of wireless, interactive content, development & distribution at Turner International Asia Pacific, said.
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