Tiger hops into racing frenzy

Singapore -  The latest to join the current racing frenzy in Singapore is Tiger Beer as it transforms Raffles Place & City Hall MRT Stations to race tracks as part of its 'Race to Win' promotion.

Decked with race related graphics and taglines, the transit ads features creatively themed visuals and are adorning escalator walls, parapet walls and pillars, as well as light boxes, until 1 October at both stations.

This campaign is in line with the "Enjoy Winning" work which is still running presently. The beer's aim is incite spirit of winning with the commuters giving them the chance to immerse themselves in the racing fervour.

The creative was conceptualised by Saatchi & Saatchi, media was handled by MindShare while Bates 141 worked with APBS corporate communications on the PR.