MediaCorp spruiks integration

Singapore - MediaCorp spruiked its cross-platform advertising capabilities and its content line-up for next year at an event today attended by a huge audience of clients, agencies and media.

Held at the Raffles City Convention Centre, around 1000 people were treated to a series of performances which highlighted MediaCorp’s integrated sales option and its strengths in television, radio, print, online and mobile.

MediaCorp also announced a series of new TV programs for Channel 5 such as the drama Red Thread and the football reality TV show First XI. In 2009, Channel 8 will be showing new programs like The Ultimatum and Your Hand in Mine, while Channel U will broadcast Korean program Iljimae.

Channel NewsAsia will also debut a new business program called Asian Business Leaders, and will profile the background of Asia’s top brands in Asia Brands Biographies.

Last month, MediaCorp announced it would launch a new free-to-air channel titled Okto in October.