StarHub dons a new look

Singapore - In a move to impart consistency in look and feel to the suite of TV and video content it provides, StarHub has rebranded several of its services under the brand name StarHub TV.

The branding initiative, which unveils tomorrow, is coupled with the launch of a new StarHub TV logo, conceptualised and developed in-house.

The rebranded services include StarHub Digital Cable across all linear channels, print and broadcast advertising platforms.

StarHub's value-added services offering cable TV content over its broadband network, i.View and Play Video, its legal video download service for MaxOnline customers will be rebranded as ‘StarHub TV Online' (www.starhub.com/tvonline). MobileTV Xtra, its value-added service for StarHub Mobile post-paid customers will be renamed ‘StarHub TV on Mobile'.

"We want to ensure that the whole breadth of content that we offer is easily and widely recognised regardless of the platform they are on. Users will now have the simplicity to enjoy our wide and diverse range of pay TV content without having to learn new ways to access it. They will have the freedom to view the content they demand any time, anywhere, seamlessly and easily," Iris Wee, head of marketing, StarHub, said.

Also Mandarin channel CTI TV will now be available on StarHub TV Online and on Mobile, StarHub added.