DHL takes public for ‘free rides’

Singapore- DHL, F1's global logistics partner, has kicked off its ‘Spot the DHL taxi and win' campaign to promote its partnership with the motor racing event.

The campaign, which was conceptualised in-house and created by Ogilvy and Mather, was launched today and will run for two months.

Under the campaign DHL is offering S$18,000 worth of taxi vouchers to people who spot the DHL-F1 branded taxi and sms the license number and their NRIC number to 76333. Each voucher is worth S$20.

Also during the F1 weekend, 26-28 September, there will be free taxi rides up for grabs for those who flag these taxis down, at the four designated taxi stands of Robinson Point, Chevron house, Takashimaya and Centre Point. A total of 250 such taxis are plying on Singapore roads.

"As F1 official logistics partner, we have to ensure that every race is delivered like clockwork. This is an opportune time to showcase our extensive experience in racing and logistics know-how, as well as to extend our appreciation to our customers for their continual support in us. There is no better way during this period than to share our pride in F1 by offering free rides in DHL-F1 branded taxis," Herbert Vongpusanachai, general manager of DHL Express Singapore, said.