TSA scores rights to Italy and Spain for FIFA

Regional – It’s all cheers for Total Sports Asia (TSA) which successfully secured the media marketing rights to the FIFA 2010 World Cup qualifying matches of the national football teams of Italy and Spain.

TSA achieved this in a deal with Santa Monica for the Spanish national team and RAI Trade for Italy, enabling TSA to market all media rights for 10 World Cup qualifying and friendly games played at home in Italian and Spanish national teams’ campaigns leading up to the FIFA World Cup 2010 in South Africa.

The independent sports marketing agency will have media rights that run throughout Asia – except Hongkong and Japan for the Italian matches.

TSA’s senior vice-president of media Julian Jackson says: “We will do everything we can to ensure that no fan in Asia will be left without a chance to watch the two best teams in the world in action.”

Jackson added that TSA has already had unprecedented interest from clients around the Asian region and with Euro 2008 champions Spain and World champions Italy, “there is no better international football anywhere else in the world.”