Samsung goes pink

Singapore - Samsung has teamed up with the Breast Cancer Foundation (BCF) in a new campaign to mark October as breast cancer awareness month.

Samsung has rolled out in-store programmes and activities, leveraging its customer database and using marketing platforms such as eDMs, flagship store and product promotions, to help drive greater awareness about the disease as well as raise funds for the foundation.

As part of the campaign, which was developed in-house and runs from 15 September to 31 October, customers can participate in programmes at the Samsung flagship Store at VivoCity, which includes a ‘Good Breast Health' talk. Also on sale are limited pink edition Samsung products at promotional prices, $5 of which goes to the BCF with every unit sold.

"Ladies have become a very important customer segment for Samsung over the years, and we want to thank them for their support by helping the community, women and their families better understand this illness.  One of the ways is to provide women with the right information, and remind them to do regular medical check-ups for early detection," Irene Ng, director of strategic marketing at Samsung Asia, said.