Thu, 08-Jan-2009
MAS: Advertise the full price
Bernard
Published: Sep 12, 2008
MALAYSIA – Fully transparent all-in prices for airfares, similar to those advertised in Australia, should form the basis of air travel marketing in Malaysia, the national carrier has said.
Its Network Revenue Management senior general manager Datuk Bernard Francis called for the government to regulate the practice in the here.“We believe all-in pricing must be made mandatory by regulation so that all airlines – full service and low cost – will have to implement all-in prices in their communications,” he said.
All-in pricing should include taxes, surcharges, fees and other fixed charges as is advocated by the Malaysian Association of Tour and Travel Agents (Matta).
“In the interest of transparency and to ensure that customers are able to make a considered decision, there should be no hidden costs.
“All advertisements should also clearly state the optional services that are chargeable,” Bernard added.
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