Nokia e71 lifts profile

Singapore - Nokia has launched its first-ever lift door sticker ad campaign for its Nokia e71 device at selected office buildings in the CBD.

The campaign which is complemented with TVCs runs across Focus Media's network of lift lobbies and TV network. JWT was the creative agency while Mediacom acted as strategic media planner. Copy on the lift door sticker pasted on the outside of the elevator reads "Do you open emails" while the copy on the inside ends "or open doors of opportunity".

"The creative execution blends in seamlessly with the upscale and captive ambience of the office lift lobbies. This is yet another endorsement by leading media agencies and global marketers of our leadership position in delivering premium audience in a captive environment," Low Teow Seng, GM of Focus Media Singapore, said.

The campaign ends 28 September.