ESS shows digital colours again

Singapore - ESPN STAR Sports (ESS) has launched a digital version of its media kit as well as an eDM contest to help drive usage of the application.

The news comes a month after ESS announced it had set up a dedicated team, led by director of ad sales Delilah Chan , to handle digital media sales and to explore and maximize revenue opportunities for the company in the digital space. It also follows on from ESS' revamp of its website in June.

The contest rewards users of the application who, by answering a series of questions, stand a chance to win a trip for two to a sporting event of their choice. ESS claims the digital media kit is more user-friendly and helps advertisers with flexible and customised media opportunities across its broadcast channels and platforms.

"We've made it even easier for advertisers to respond to their needs with a convenient, online application that they can access anytime, anywhere. Also, unlike our print version we will be able to continue to improve and update the ESS media kit by adding relevant information and new opportunities as they become available," Charles Less, SVP, ad sales for ESS, said.