Omnicom lands at the City of Dreams

Macau - Melco Crown Entertainment has appointed the Omnicom Group to handle all marketing communications for its City of Dreams project, due to open in the first half of 2009.

Omnicom agenies DDB, PHD and Fleishman-Hillard will oversee creative, media and PR accounts respectively. The appointment was effective from 1 June this year.

The Omnicom team will handle all marketing communications for the City of Dream from Hong Kong, which will extend to PR and recruitment campaign as well as the publicity for City of Dreams grand opening.

Ray Wong, managing director of PHD Hong Kong, said the partnership between all three Omnicom agencies is a "significant leap into the future of integrated brand communications."