BBC examines the "Power of Questions"

Singapore - BBC World News has launched a new on-air advertising campaign to showcase the "Power of Questions" and highlight the broadcaster's excellent reputation in journalism.

"The inspiration behind our latest television campaign lies in the lengths our BBC journalists go to, and their relentless passion for providing the audience with a deeper knowledge of what's going on in their world," Annabel Cameron, head of marketing, for BBC Global News, said.

The campaign, which launched on the BBC yesterday, attempts to position or establish the channel as the champion of questions, and features two TVCs produced by Red Bee Media in the UK. In one of the TVCs, titled "Killer Questions", actual footage of a number of world leaders stumped by questions across BBC's news reports and programmes like Hardtalk and Newsnight were used. The other TVC, titled "No Comment", plays up the persistence of BBC reporters and asserts that no groups, governments or individuals have the power to censor coverage.