Motorola's Lena Goh makes Microsoft move

Singapore - Motorola's consumer communications director of mobility devices, Lena Goh will join Microsoft as marketing and PR director for its mobile communications business (Windows Mobile) on Monday.

Goh will head to Redmond next week for her training in the US before returning to Singapore in October. She will be based here and has been tasked to work on Microsoft's communications strategy in Asia to promote the Windows mobile phones as the preferred Smartphone. 

"This business is one of the fastest growing business groups within Microsoft and is responsible for partnering closely with world class device makers and mobile operators to drive sales of Windows Mobile smartphones to consumers and businesses around the world," Goh, said.

She will be championing the growth of Windows Mobile smartphones across the Asia Pacific region including China, SE Asia, India and the Pacific Islands.  

She adds, "Motorola is a company which will continue to bring innovations to the market to help enhance and simplify our lives. I have truly learnt from such a company which has marketing at the heart of everything it does and recognizes the importance of integrating every marketing function, from PR to retail to web to creatives in everything it does."                 

Motorola has yet to find a replacement for Goh.