CanonGoesGreen with Dentsu and partners

Malaysia – Canon has embarked on a journey with Dentsu and its advertising and promotion partners to integrate environment into a new corporate social responsibility (CSR) campaign.

On board the campaign are Dentsu’s partners for the cause - media partners with outdoor partners who have donated 24 billboards around the Klang Valley to create awareness about the movement.

CanonGoesGreen.com takes initiative a step further than just press ads about the environment to inform the public about Canon’s environmental policies and philosophy.

“The team developed a comprehensive CSR campaign with the idea being founded on one fundamental question – ‘Can one small act make a difference?’

“The campaign message for CanonGoesGreen.com is a simple but important one that every small act can make a difference,” said Dentsu creative director Chan Woei Hern.

CanonGoesGreen.com encourages the public to do their part for the environment by submitting a photograph for the cause and in leading by example the company has already committed to donate 2,500 tree saplings to be planted in Kota Damansara.

The website features a ball consisting of photos submitted by the public and the more photos are submitted, the closer Canon gets to the tree-planting event.

Targetting 2,500 photos – one for each tree – the campaign hopes the public will show more support by contributing more photographs.