FedEx delivers TVCs across Asia

Hong Kong - Transportation company Federal Express is reinforcing its "We Live to Deliver" mesage across the region, launching two TVCs developed by BBDO.

The TVCs, which depicts package delivery safety, will be aired in Hong Kong and Southeast Asia this month. Ketchum Hong Kong handles all PR for the campaign.

The launch follows a recent revamp of its Asia-Pacific homepage, creating a more simplified user-interface to make shipping faster for customers.

Malcolm Sullivan, VP of the group's marketing, said in today's competitive marketplace, the ability of businesses to support information access at the touch of a button is critical in creating a seamless customer experience.