Crush rolls out Maxicare work

Philippines - TNBT's Crush has launched a new campaign for Maxicare to highlight the advantages of their premium services through a series print ads.

The new campaign highlights the different advantages of being a Maxicare cardholder, such as its network of healthcare providers, nationwide coverage, 24/7 customer care network, and getting only premium-quality health care. To ensure maximum brand recall and produce tangible results, Maxicare and Crush capitalised on their familiar membership card used by all customers on visits to the doctors, hospitals or clinics in the Philippines.

The campaign features in daily newspapers and magazines nationwide. Maxicare appointed Crush Philippines as its AOR in 2007.