Luxury overload arrives at WSJ

Hong Kong - The Wall Street Journal's push into the luxury publishing sector looks to have paid off, with 51 advertisers signing up to the first issue of WSJ magazine.

With a global circulation of 960,000 copies, the magazine will run as a quarterly until 2009 when it will move to a monthly schedule.

Content varies from fashion to travel, cars, properties and philanthropy, the 80-page magazine has attracted 51 advertisers to The Wall Street Journal franchise. Dow Jones said 19 of those advertisers were new and nearly half have committed to the magazine for 2009.

Online content of the WSJ will be available from Saturday.

Ellen Asmodeo-Giglio, publisher of WSJ, said the commitment from a broad spectrum of advertisers will strengthen the brand and the quality of journalism of the journal.