Wwwins expands search practice

Hong Kong - Wwwins Consulting, a unit of the Isobar digital agency network, is aggressively developing its iProspect search engine marketing practice in Hong Kong, promoting Antony Yiu to search director.

The expansion also sees the appointment of Michael Pieper as senior search analyst adding to the three additional hires in the past five months, strengthening iProspect's search initiative in Greater China and APAC region by broadening its search engine marketing offerings.

In his newly expanded role, Yiu is responsible for overseeing the search engine marketing team's capabilities as well as creating strategies and supervising the operation of integrated SEM campaigns including both pay per click advertising management (PPC) and organic search engine optimisation (SEO).   

"What the iProspect search engine marketing team in Hong Kong aims to do is to uphold and reinforce our standing commitment to hire great people," Yiu said.

Chris Ryan, MD for wwwins Consulting Hong Kong said: "We are very excited to be working with such a well known search player as iProspect in expanding wwwins' SEM offerings here in the Greater China region as well as in Asia."

He added, " With these new appointments we hope to better align ourselves with our vision of creating an all-encompassing digital marketing platform for our clients."