Grain & Pixel brings F1 to Hugo Boss

Singapore - Hugo Boss will house Singapore's first interactive retail window display by Grani & Pixel featuring F1 racer Lewis Hamilton, engaging through videos and games.

The interactive window panel will be up for a month and with the use of touch senor technology (Ubiq Window) transforms the storefront into an interactive zone which allows the user to find out more about the race through behind-the-scenes clips of the drivers. The entire glass window also emits sound through vibrations.

The window display will also utilize a holographic screen to enable its customers to participate in a F1 driving competition in the McLaren Simulator.

This gaming portion of the campaign runs for four days from 20 September to 24 September.