SIM pitch down to the wire

Singapore - Singapore Institute of Management's (SIM) creative pitch for its SIM Global Education and SIM Professional Development brands will be decided between Tribal DDB and Grey.

Sources close to the pitch say SIM is still deciding whether to appoint a single agency to handle both brands or have two agencies work on the brands separately. SIM would not comment, but a decision is expected to be made on the 22 September.

Previously, SIM's Global Education creative account was handled by M&C Saatchi Singapore while its Professional Development business was with JWT.

This latest development is less than a month after Marketing reported the shortlist for the account featured Tribal DDB, Iris, Grey and Qais Consulting which is pitching with Saatchi LAB.