ESPN expands F1 partnership

Regional - ESPN Star Sports (ESS) and Formula One Management (FOM) have renewed their relationship for another five years, giving the sports network exclusive rights to broadcast the FIA Formula One across multiple platforms in 24 Asian markets.

ESS described the renewed contract as a "landmark deal" for the broadcaster and FOM in Asia.

It is the first time F1 rights have been awarded on a platform neutral basis, the first time radio rights have been included, and it's also the first time F1 content will be made available on a linear and non-linear basis.

The rights include internet, mobile and radio, in addition to exclusive pay-TV and terrestrial TV rights.

The rights cover ESS' footprint in Asia, including the major markets of Singapore, India, Hong Kong, Malaysia and South Korea.

"It is an ideal example of how partners can work together to build and grow a property," Manu Sawhney, MD for ESS, said.

"ESS continues to be committed to further popularize and build the sport of motor racing amongst fans in Asia and we are very confident that now with many new platforms and avenues including internet, mobile and radio, F1 fans in Asia can look forward to the most comprehensive and entertaining experience with us."