Refreshed FTChinese a boon for clients
Published: Sep 02, 2008
Hong Kong - Less than a week after hiring Dan Molloy to the top China role, The Financial Times has launched a wave of new features on FTChinese.com to improve its site functions for readers and advertisers.
John Ridding, CEO for the Financial Times, said the company has been investing in the China operation for many years, in line with China's rise as a global economic and business powerhouse.
"These latest developments will further enhance our service to our growing and loyal audience there, and will sustain our momentum in this increasingly important market," Ridding said.
The features on FTChinese.com include more interactive functions from FT Videos containing news and interviews from global entrepreneurs, a career development channel, a 'my favourite article' function to assist readers to collect content they like for future reference and an improved archive function.
Dan Molloy, president for FTChinese.com, said, the changes will "significantly enhance" the website and help grow the FT business in China.
The interactive features will also enable advertisers to better target FTChinese.com readers through newer ad formats.
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