Nash shifts to Ford China role

Shanghai - JWT has hired Mike Nash as director in charge of Ford China account, where he will run the Ford China business and its joint venture brand Chang'an Ford.

Nash replaces Danielle Godbier and has been tasked to further align and drive all activities consistently from one brand strategy. He will also work closely with other Ford partners like Wunderman and media agency San Ren Xing.

Nash has a long history with JWT and Ford and has been with the agency since 2000, when he ran the Ford, Ford Dealer and Volvo accounts in his native South Africa. In 2003 he moved to Detroit in a supporting role to all the non-US markets for Ford.

He reports directly to Michiel Hofstee, managing director for JWT Shanghai.

"Mike and the team will continue to push for Big ideas that are executed across a wide range of media and channels that will not only build the brand, but also help drive Ford's business," Hofstee said.