Smartone further pushes HomePhone+

Hong Kong- The second wave of Smartone-Vodafone's HomePhone+ "revolution" has been carried out through an extension of creative campaign by OgilvyOne HK this week.

A combination of TVC, print, OOH and online ads targeting at households highlights the benefits of the new generation of fixed-line phones by Smartone-Vodafone.

In addition, a microsite for the product using animation to the individual phone's weakness of old fixed-line products has also been launched.

The group unveiled the home phone service campaign in March this year, with the "revolution" (meaning "For the People") icon and logo sweeping across the city with laser show. The campaign extended into an online social networking application on Facebook, which helped to raise brand awareness of the new product to a high percentage.

This current campaign will run until next month. ZenithOptimedia managed the media buying.