Thu, 08-Jan-2009
Formul8-ing the Great Singapore Sale
Published: Apr 19, 2007
Singapore - Frasers Centrepoint malls has handed Formul8 its Great Singapore Sale (GSS) business following a three way pitch.
The scope of work involves TTL, ATL, BTL and online, and first pieces of work are scheduled to kick off just ahead of the GSS season. Marketing understands that the news was part of Frasers' year long plans to have a sustained platform which is innovative, able to cut though the clutter and increases branding and awareness of its malls and retailers throughout Singapore.
Alchemy and Ace Daytons were the other two agencies involved in the pitch.
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