Singapore - Loud, the manufacturers and distributors of audio and music products, has promoted Laz Harris as its APAC market manager in charge of brand representation in the region for its Mackie and Tapco range of products.
Reporting directly to Adrian Bell, its director of marketing, Harris will be based in Singapore at this newly created position - the former product specialist is to work with its distributors and oversee marketing, training, tradeshows and product launches. He is also familiar with the Asian market and is proficient in Japanese and Korean.
"We are confident that Laz will strike the critical balance between market opportunity, our business objectives and sales team support and we look forward to continued, explosive growth in our APAC markets, Bell said.
Harris, who has been with Loud since November 2004, will be reporting to Bell.