The art and science of connecting with consumers
Marketing-interactive.com

Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

Prestige lands with a 3 kilo thud

By: Matt Eaton, Hong Kong
Published: Aug 29, 2008
Hong Kong - Prestige Hong Kong will celebrate its third anniversary next month by giving readers a whopping 808-page special issue, weighing in at more than 3kg.

Published by Hong Kong-based entrepreneur Brian Chow, the magazine has seen a fivefold increase in advertising revenue, driven by luxury advertisers. The magazine's circulation has also grown by 50% to 30,000 copies each month.

The 808-page anniversary issue will also include a 108-page luxury travel pull-out and Prestige Hong Kong has partnered with top fashion houses to choose socialites to represent their brands.

Prestige managing director Anne Lim-Chaplain said the magazine's readers are local tastemakers.

"Luxury consumers, innovative professionals and discerning pleasure-seekers, they represent Hong Kong society at its most glamorous and powerful," she said.


Have something to say?
No comments posted for this article.
Login or register to post comments

 

Companies featured:

  • Prestige