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Kjeldsens returns to WE Marketing Group

By: Cass Lam, Hong Kong
Published: Aug 28, 2008

Hong Kong- WE Marketing Group has managed to retain the Kjeldsens account after 30 years of business relations, laying out several TVCs to capture the Mid-Autumn Festival in Hong Kong and China.

Kjeldsens butter cookies, one of Dansk Cookie Industri brands, will use the signature of its old TVC-children-to target housewives and kids.

Viveca Chan, CEO of WE Marketing Magazine, said she has been working with Kjeldsens on their advertising campaigns since 1979.

"The long-term relationship of co-operation has given us sufficient background and knowledge of Kjeldsens' products and the brand."


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