McDelivery promoted out-of-home

Singapore - McDonald's has launched a DDB-created campaign on the JCDecaux network to promote its all-day McDelivery services.

As part of the campaign, three bus shelters along Orchard Road were dressed up like a McDonald's outlet, complete with a bricked red roof and the famed golden arches. Two billboards located at the facades of The Heeren and Orchard Hotel supported the campaign message.

"Our strategically positioned panels will surely deliver maximum impact for McDonald's offering high opportunity-to-see with repeated exposures of the ads," Elise Yan, marketing and research executive for JCDecaux Singapore, said.

OMD handled media buy for the campaign.