Dopod lines up products for regional showing

Regional - Dopod International has launched a regional ad campaign in an effort to highlight the brand's push towards 3.5G technology and reinforce its branding and position as a PDA and Smartphone brand in the region.

The campaign, which is targeted at PMEBs, aims to show consumers the various product line-ups available in their respective markets and which products would suit their lifestyles. The campaign lasts till May and is running in Singapore, Malaysia, Philippines, Thailand and Indonesia.

In Singapore, the campaign is running on print and outdoor channels, while Philippines employed the use of print ad campaigns as well as mobile advertising vehicles. Print campaigns have been launched in Malaysia, Thailand and Indonesia.   

The Singapore leg of the campaign was handled by Paprika Singapore, which oversaw both creative and media duties.