The Greek River God gets revamped

Singapore - Candid Water Cooler has overhauled the branding and design for its distilled water brand Alpheus, after strong growth in commercial water dispensers usage.

"The percentage of growth for distilled water coolers and bottled water has gone significantly up due to the increased use in corporations," Nick Lim, MD of Candid Water Cooler, said.

"With consumers becoming more affluent and placing greater emphasis on health these days, they are also taking to bottled water in order to stay hydrated. Hence, we feel this is a right time for Alpheus to embark on a rebranding campaign."

The new Alpheus label features a glowing white ‘Alpheus' printed on a blue heart with the tagline ‘Be Good To Yourself' beneath it.

The revamped logo and slogan aims to reflect the company's commitment to delivering perfect purity, while at the same time, encouraging consumers to adopt a healthy lifestyle.

The bottle too gets an updated look to help symbolise the freshness and energy the water provides. The brand name Alpheus is named after the Greek river god.