Samsung focuses on camera products

Hong Kong- Samsung Electronics will hold a second phase campaign to market its GX-20 camera in Hong Kong as competitions between camera brands heats up.

Mobile phones and TV products, however, still remain Samsung's mainstay product lines, according to the group's own documents.

The campaign held by Samsung's in-house advertising department, Cheil Communications, will be unveiled in mid-September, following this month's press event organised by Waggener Edstrom.

Aside from Samsung's traditional marketing strategy-celebrity endorsement, the second phase of the campaign will include above the line campaign, which is still in the planning stage.

The product model, targeting at professional photographers, is equipped with 14.6 mega-pixel CMOS and a range of image correction functions.

"Excellence in both technology and design has made Samsung's digital cameras a big hit with consumers in Hong Kong," Brian Kim, the president of Samsung Electronic Hong Kong, said.