Motorola prolongs Ming Dynasty

Hong Kong - Motorola will run a campaign early September to extend its Ming Dynasty with a new generation of smart phone, led by product ambassador Denise Ho.

The campaign created by Ogilvy & Mather will see ads released on MTR, along with print ads and possibly TVC for a month.

Next generation Ming A1600 that goes along with handwriting tools and multimedia functionality will target young and professionals.

"Our pen-based Ming series reflects the preference for writing characters by hand and continues Motorola's commitment to bringing mobile productivity to new heights," Ritchie Ma, GM of Motorola's Mobile Device Business, said.

MindShare and H-Line Ogilvy are the media and PR agencies for the campaign.