JewelFest goes for Word Of Mouth again

Singapore - Word Of Mouth (WOM) has been appointed to handle the PR for this year's Singapore JewelFest, which runs in late October.

WOM will be responsible for handling the pre-event, event and post-event publicity. This is the third year WOM is handling the PR for the festival. Last year, WOM generated in excess of S$8 million in PR value and the festival attracted 15,000 visitors.

The festival is being positioned as one of Asia's most luxurious jewellery retail events and will feature up to S$100 million worth of fine jewellery, precious gems and bespoke pieces, which will be showcased by a myriad of international and local jewellers. Some of the notable brands participating include Fabergé, Mouawad, Hellmuth, DeGem, as well as local brands such as Lee Hwa, Goldheart and Soo Kee.