Magiqads names GM

Malaysia - Retail media specialist Magiqads has hired Melvin Low as its new GM for sales and marketing.

"We were looking for someone who thoroughly understands the Malaysian media scene, has a sound reputation in the industry and the capability to achieve our business objectives and build the agency," Sailendra K., CEO for Magiqads said.

Low has around two decades of sales and marketing experience in the media industry for both local and international markets.

Earlier this month, Magiqads was awarded an exclusive licence to manage and sell all media space within Tesco's hypermarkets and retail spaces in addition to its media network at Carrefour.