Thu, 04-Dec-2008
Samsung controls TV online
Published: Aug 21, 2008
Hong Kong - Samsung is feeding an advertising campaign on on.cc with interactive elements to promote its LCD TV product.
With the new tool "Video Skin" branded with Samsung logo, which has two elements - a TV screen and a remote control on the side which online viewers can use to control the TV screen to change the ads.
Starcom serves as Samsung's online and offline media agency.
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