Tom Group launches Stardoll for China

Hong Kong - Online fashion hub Stardoll has teamed up with Chinese media conglomerate Tom Group to launch a Chinese version of Stardoll targeting teenage girls.

Industry analysts estimate that the market for virutal goods exceeds the market for online advertising in China.

Both parties believe this cooperation will offer Chinese online users the full consumer experience of Stardoll by allowing them to create and customize MeDall avatars in their own likeness and interact with other online members globally.

Based in the US, Stardoll has more than 20 million users worldwide, and receives nearly eight million visitors every month globally.

"The fun-filled products offered by Stardoll are consistent with the positioning of TOM's portal as a brand catered to the young and trendy demographics," Ken Yeung, CEO of Tom Group, said.