BBDO finds business director from JWT

Taiwan - BBDO Taiwan has hired Cathy Yang as business director from JWT where she was most recently group account director.

She reports to BBDO Taiwan MD, Frances Jen, and will now manage the business for Wrigleys, Pepsico Food and Visa.  She replaces Sophie Tai who leaves the agency next month.

"We are delighted Cathy has joined the BBDO Taiwan team. She shows great passion for the advertising industry and is a very people-orientated account leader. She has solid account management experience having worked on international mega brands as well as well-known local accounts. Cathy is committed to insight-driven, total communications planning which is fundamental to our core values and to what we at BBDO Taiwan deliver our clients," Jen said.