Acxiom’s Bordelon resurfaces at Merkle

Singapore – Acxiom’s former regional director of business development Will Bordelon has joined database marketing agency Merkle as senior director of client development.

Bordelon was last based in Singapore and was responsible for maintaining and increasing Acxiom's revenue growth in APAC. His task is to expand Merkle's client base and building relationships with its existing clients.

Other new hires for Merkle include AB&C Group’s CMO Steven Gregg as senior director of business development, Acxiom's client representative Robert Wedge joins as senior director of account development while Blackbaud sales manager Chad French takes on the role of director of business development.

"As Merkle continues to expand its customer base within specific vertical markets, we are actively working to build our business and client development teams. This expansion will enable Merkle to grow its business while ensuring that current clients continue to realize the return on investment of their marketing programs and achieve positive, sustained results,” Merkle’s president and CEO David Williams said.