Thu, 04-Dec-2008
Visa and Phelps share gold rush
Phelps
Published: Aug 14, 2008
Hong Kong - American swimmer and Olympic gold medalist Michael Phelps has become a gold symbol for Visa's global advertising campaign "Go World", in a TVC which ran on NBC network in the US.
The TVC with a spot entitled "Congratulations Phelps" is composed of dramatic still photographs in sepia tones. It was released following his achievement of breaking the record for total Olympic gold medals.
As a worldwide Olympic partner, Visa is using Phelps as a brand to evoke emotion and memories of golden moments in Olympic history.
VISA has a longstanding relationship with Phelps through its Team Visa program, which featured him in two previous TVCs in the US.
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