Wyndham Hotel brands united online

Hong Kong - Digital agency 8RewardsRoad has been tasked to create an integrated online platform for the Wyndham Hotel Group (WHG) in both China and Hong Kong.

The new website provides a centralised booking engine for the Wyndham, Howard Johnson, Ramada, Days Inn and Super 8 brands, catering to travellers within China and Hong Kong.

According to the group, all hotel brands were previously marketed individually. 8RewardsRoad has served as WHG' digital agency since 2006.

Lee Kuok Ming, CEO of 8RewardsRoad, said the project will provide the agency with an opportunity to implement high-technology solutions to create enhanced consumer experience, and draw on the versatility and expertise in Asia to deliver targeted solutions in local languages.

The digital project took the groups six months to complete.