Nat Geo City Chase steps up local marketing efforts

Singapore - Nat Geo Adventure, who are the title sponsors for the Singapore and Hong Kong legs of global urban adventure series, City Chase, have begun a marketing offensive to promote the race.

At Clarke Quay mall Central, which is the official venue partner, Nat Geo City Chase unveiled a two metre pyramid made out of paper cups which, from now until 16 August, the public can guess of the number of cups used, to win complimentary entry into the Nat Geo City Chase. In the city, 12 coffee shops will serve drinks in Nat Geo City Chase-branded beverage cups. Hatch Media, the official OOH media partner, will also distribute 20,000 cups.

Also, pub goers at The Cavern, Boat Quay can win half pints of San Miguel beer, the official beer partner for the event, if they could best Nat Geo City Chase crew and The Singapore Slingers crew in a cup stacking game. The overall best stacker also won a complimentary team entry into the Nat Geo City Chase.

"The Nat Geo City Chase is centred around themes of fun and laughter. We wanted to engage the public in an interactive and unusual manner and what better way to reach out to our target audience than via their daily habits? The Nat Geo City Chase is an innovative urban race for anyone who is keen to participate in an interesting adventure which will also allow participants to see Singapore in a different light via witty challenges and tasks," Chris Robb, MD for Sporting Spectrum, said.

National Geographic Channel International is also the global broadcast partner of City Chase.